Resource Type: Marketing

Develop a holistic lead generation strategy which involves finding high-quality leads and transforming these leads into loyal customers.

Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Your LinkedIn company page is a shop window for your business. It can help to generate leads, consolidate trust, generate customer engagement and target new prospects

Content creation is a vital element in contemporary marketing strategies.

Google Smart Bidding claims to drive significantly better results across advertising networks.

Google Price Extensions do exactly what they say: extend ads with relevant price information, providing substantial benefits to advertisers.

We’ve put together our top Black Friday marketing tips to help you beat the black Friday crowds.

Twitter character limits are a social institution in their own right, and, for many, forming a 140-character tweet is a modern-day art form.

Ten years after its conception the hashtag (#) continues to thrive. It has contributed to some big events, campaigns and controversies and has consequently created some of the biggest social media moments of the past decade.