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Customers expect to have tailored marketing communications that suit their needs and their status in the buying journey. In order to remain efficient whilst delivering this, your business needs to remain smart and that’s where Pardot can help.
Pardot is a B2B marketing automation system developed by Salesforce, the creator of the world’s leading customer relationship management software. Pardot provides you with the tools to automate your marketing messages and actions meaning you can efficiently communicate with your customers every step of their way with you.
It also has the ability to create dynamic customer journeys in order to nurture a lead from its infancy in a responsive way to ensure it reaches maturity to be handled properly by your sales team.
Pardot allows you to:
Companies who use Pardot see sales revenue increase by as much as 34% and marketing effectiveness increase by 37% on average.
If you want to grow your business with better customer understanding and communications, take a look at our Pardot options below: