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Through Pay Per Click advertising you can ensure your business is visible for the search terms that are most profitable for your business. Because you’re engaging with customers who have already entered the buying cycle, PPC is a highly effective and non-interruptive way to drive relevant traffic to your website.
We believe when it comes to creating successful paid search campaigns, it’s more than a numbers game. It’s about getting to know your business, learning about your customers, researching your competitors and identifying what actually turns prospects into conversions.
Here is our approach to pay per click advertising (PPC):
Carrying out in depth keyword research, we will determine which keywords will pull in valuable traffic, how many searches do these terms/phrases receive and how should keywords & copy be used in combination to attract search traffic.
As part of the on-going management of the campaign we will be continually testing the campaign by performing, A/B split testing on the Ad’s, analysing keyword match types and landing page split tests.
By tracking & optimising keyword level performance metrics, we will be able to execute a high level of campaign efficiency in relation to campaign objectives.
Campaign performance will be measured using analytics and goal tracking to allow us to show the real return on investment / cost per conversion. Using these insights we will continually suggest and make improvements to improve conversion rates.
We are certified in all Google AdWords platforms and have Google AdWords Search, Mobile and Shopping specialisations. Here is a brief description of each PPC platform we work with.
Google and Bing search engines are used by different audiences meaning your ads can reach wider audiences by using both. Metrics such as Cost Per Click, Conversion Rate and Cost Per Conversion can differ greatly between the two search engines so it is worth trying both to determine which ads perform better on.