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TikTok is an ever-growing social media platform that many businesses can utilise to increase their reach with new and engaging content. Once associated with a much younger demographic, the audience on TikTok is rapidly growing, with 96% of UK adults using TikTok every month. In addition, the average time spent on the app per day is steadily increasing and is currently 41 minutes, so advertising on TikTok offers brands a great opportunity to reach a variety of different segments in a new and creative manner. The short videos of products or services can capture a consumer’s attention and increase interest.
We can utilise the TikTok advertising algorithm to plan, implement and optimise an integrated advertising strategy for your business, which exploits current TikTok trends to reach your specific goals.
Like advertising on other social media and other digital platforms, advertising on TikTok allows for creative freedom but campaign control. Depending on your business’s personal goals, we can target TikTok advertising campaigns based on location, age, interests and behaviours of the audience. This allows TikTok adverts to be specifically exposed to your exact target audience, increasing brand awareness, conversions and maximising your return on ad spend.
Creating an integrated advertising approach to TikTok will allow your business to reach your audience on all available touchpoints, as video adverts created for TikTok are also compatible with other social media platforms, such as Instagram reels, allowing for the adverts to also become engaging posts your audience can enjoy again and again. This is especially true as TikTok suggests brands should “Make TikToks, not adverts”. By analysing current trends and applying this to your product or service, we can fulfil TikTok’s advertising suggestion and create TikTok adverts which maximise your businesses success on the new social media platform and beyond.
If you would like to know how TikTok can integrate with your advertising strategy, get in contact with our consultants.