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Email marketing is a great way to engage with your customers and in fact, still offers the best return on investment when it’s done right. Getting it right can be a challenge, especially for a smaller business who want to focus on what they are good at!
Today’s customer expects a more personalised set of marketing communications to encourage them to engage and interact with you. If you were to execute this manually, it would take up a huge amount of resource. That’s where Active Campaign Marketing Automation can help.
At M4B we are experts in email marketing and marketing automation. We will work with you to implement automated campaigns that not only target the right customer at the right time with the right message, but which are also built in the right way technically to hit inboxes and result in a customer reaction.
Active Campaign Marketing Automation can help you automate different actions including:
Email follow up
Customer visits website > pause > email triggered requesting if they want to learn more > no = closed / yes = sales lead
Find out who engages with you
Customer opens email > clicks on link and scores points > once points reach 100, contact is tagged to become a sales lead
Customer abandons shopping cart > pause > email reminders sent to re-engage the purchase
Get the right information to the right people
Customer behaves in a certain way > receives one email
Customer behaves in a different way > receives different email
Marketing automation can reduce your workload and increase effectiveness by triggering activities and notifications at the right time for both the customer and your company. Knowledge about the customer gives you the power to target them with the right message in a timely manner and then allows you to follow up to maximise the relationship.
Automation, segmenting and targeting will enable you to target more effectively building stronger connections to ultimately help your business grow.
At M4B we are experts in email marketing automation so get in touch with us today to see how we can help.