The Sales & Marketing Funnel
By using Salesforce and Pardot systems in addition to our combined marketing and CRM methodology, your customers will be taken through the marketing funnel. We ensure there is specific focus on each stage, right the way from initial brand or product awareness to advocacy.
As we’ve already discussed, consumers are now looking for personalised retail marketing that matches their needs and wants. Therefore, a the funnel ensures your customers will remain engaged with your retailer organisation throughout their buying lifetime. This will result in them becoming your keen advocates and ultimately doing your marketing for you!
Salesforce and Pardot will be instrumental in this, in addition to other communications including pay per click adverts, search engine optimisation, and email, content and social media marketing.