Pardot Training
Pardot Training Services
- Increase your sales
- Improve customer automation
- Save time with automation
Welcome to our Pardot training services! Are you looking to get the most out of your Pardot platform and take your marketing automation skills to the next level? Then you’ve come to the right place.
Pardot is a powerful marketing automation tool that can help you streamline your marketing efforts, generate more leads, and close more deals. However, to truly harness the power of Pardot, you need to have a deep understanding of its features and functionality. That’s where our Pardot training services come in.
As experts in Pardot, we will work with you to understand your existing knowledge of marketing automation, your knowledge of Pardot as a system and what your business objectives are. We will then tailor a training programme specifically to suit you and your needs.
The key to success with any marketing automation system such as Pardot is understanding its capabilities and how to use them to achieve your business goals.
What can our Pardot Training include?
Our training program covers everything from Pardot basics to advanced topics such as lead scoring, automation rules, and reporting. We’ll also provide you with best practices and real-world examples, so you can apply your new knowledge to your own marketing campaigns. Your bespoke Pardot training course could include as much of the following as you require:
- Setup – account creation and orientation of the Pardot system
- Capabilities – understanding what Pardot can do and how it can support your business goals
- Data – understanding your data and how to set it up within Pardot. Learning the differences between prospects, customers and different segments
- Templates & messaging – creation of email templates and how to get your messaging right from day 1
- Information capture – setting up of landing pages with information fields for insight or lead generation
- Automated email campaigns – data setup via tagging, how to develop templates, setting up triggers to activate specific email sends to target segments
- Lead qualification & nurture – how to score them in terms of quality/value, how to report on them and track their subsequent activity and conversion to a sale, plus their journey beyond the first sale
- Reporting & integration – reporting from Pardot and integration with Salesforce and other channels to provide a holistic view of customer behaviour across the full mix of marketing activity
At M4B, we will work with you to define a Marketing Strategy that helps your business meet its goals. Get in touch with us to discuss your Pardot training requirements and advance your company’s Marketing Automation to make the most out of your database.
So why wait? Contact us today to learn more about our Pardot training services, and how we can help you become a Pardot expert. With our expertise and experience, you’ll be able to maximise the power of Pardot and achieve your business goals.
Example Group Pardot Training Course Agenda
- An introduction to Salesforce including:
- Basic Salesforce architecture.
- How Salesforce this interacts with Pardot for the sync of data.
- Pardot Basics:
- Pardot introduction and key terms.
- Logging in, the Pardot dashboard & navigation.
- Visitors / Identified Companies
- Pardot Lead Generation:
- How are Prospects created in Pardot.
- Campaigns
- Pardot Forms / Form Handlers
- Prospect Imports
- Segmenting Prospects:
- What is a list?
- List Types – Dynamic Vs Standard
- Setting up lists and segmenting.
- List Rules
- Automation:
- Rules
- Page Actions
- Content:
- Files
- Custom Redirects
- Search Marketing:
- Keywords
- Competitors
- Paid/AdWords
- Social Posting/Scheduling
- Prospects:
- List
- Visitors
- One to one emails
- E-mail marketing (Mass E-mails):
- Creating templates.
- Sending List E-mails
- A/B Testing
- Reporting on e-mail performance
- Pardot Engagement Programs (Drip Program):
- What is engagement studio
- Create a drip program.
- Triggers, Actions and Rules
- Test and report on your drip program.
- Landing Pages:
- Landing pages and layout templates.
- Multivariate test.
- Reporting:
- Campaigns
- Natural / paid search report
- Social
- Conversions
- Lifecycle (MQL vs SQL)
- Marketing Assets
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