The Importance Of Social Media For Businesses During The COVID-19 Pandemic
Social media is always crucial for businesses. However, it has become an even more vital resource for businesses and their customers as we navigate through UK lockdown and the COVID-19 pandemic
A digital marketing agency preaching about the benefits of social media for businesses, hardly groundbreaking we know. But, seeing as these aren’t normal times we’re living through, this isn’t your normal social media hype up.
Although social media for businesses has always been vital, the COVID-19 pandemic has intensified the vital need for businesses to adopt a sound social media strategy and an active presence. But, why exactly is that?
The Need For Information
At risk of sounding like 99.9% of articles out there, these are unprecedented times. Whether it’s from the daily briefings, news subscriptions or our social media we’re all looking for the latest information re the COVID-19 pandemic and we want it instantly. The same requirement is needed for customers from businesses.
Whether you’re an online retailer, a bricks and mortar store, a restaurant, a local pub or a gym your customers need to know your COVID-19 safety measures, whether your business is open post-lockdown, details of your booking system and of course your contact details. And where’s the first place customers are going to come for this information? You guessed it, your social media channels. Therefore, keeping an active social media presence that’s up to date with your latest COVID-19 measures is vital to giving customers the information they want, when they want it.
Reduce Admin
Times are hard for businesses in all sectors. We’re all having to work harder and longer to make ends meet and try and recover from the impact of COVID-19. Although it’s vital to keep customers informed, taking numerous calls and replying to countless emails or messages really isn’t the best use of time for businesses at the moment.
By putting all relevant information out there on social media, you’re likely to reduce your admin as well as boosting customer satisfaction. As well as regular posts and videos, automatic message replies with details of your opening hours or links to your booking system are also fantastic ways to inform your customers without increasing your admin.
Trust us, by spending a little time building your social media presence you’ll reap the rewards ten fold in saved time and reduced admin.
We're All In This Together...
The rainbows, the clap for carers, the community spirit. The mantra for COVID-19 has been ‘we’re all in this together’ and it was social media that helped to facilitate this.
Often getting a bad rep for trolls and negativity, social media showed us its good side during the UK lockdown, helping communities pull together, allowing us to keep in touch and helping us to reach those who needed our help. Call us naively optimistic, but this positive social media stance doesn’t need to stop now lockdown is easing.
From a positive post thanking your loyal customers or devoted staff to a post on how you’re supporting your local community, you’ll be surprised how the odd message of positivity goes a long way amongst your followers and for your brand awareness. And the positivity doesn’t stop there.
The UK lockdown gave us a huge appreciation for local businesses with consumer attitudes still staunchly remaining in the shop local camp even as lockdown eases. Whether it’s a quick share or a positive review, customers are looking to support businesses online however they can, so, make sure you’re there to be shown some love.
Although social media has long since been a dominant presence in the lives of consumers and businesses, it’s clear that the need for clear, informative and positive social media for businesses has only increased during the COVID-19 pandemic. If you’d like help creating and implementing a coherent social media strategy for your business get in touch with our team today and see how we can help.
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