Alex Askew

BA (Hons) Business Studies | Salesforce Pardot Specialist Certified | Google Analytics and Ads Certified

pardot consultant  

With over 14 years experience in digital marketing, numerous national retailers, NGOs, PLCs and household brands have all benefited from Alex’s marketing guidance across a wide range of digital and CRM projects.

As M4B’s Digital Marketing Director, Alex possesses a strong background in search marketing, web and broader marketing strategy coupled with extensive commercial work experience across a variety of businesses. This allows Alex to provide best practice advice when it comes to overcoming the challenges facing a growing business.

Fully certified in Google Ads, Alex is well-versed and practised in the latest Google Ads products and developments, helping him to implement successful PPC campaigns for clients, whether they require Search, Shopping, Display or Video campaigns. But, the knowledge doesn’t stop there. Thanks to years of experience, Alex has a comprehensive knowledge of SEO, email marketing and social media management, both paid and organic, allowing M4B to provide and implement a multi-faceted, custom marketing strategy that is built around clients’ needs to successfully deliver business growth.

Alex is also a certified Pardot Consultant, allowing him to create bespoke marketing automation strategies for clients, streamlining their processes and driving sales and customer retention.

Acquainted with both B2B and B2C sectors across many industries, some of the businesses Alex has worked with include: Lloyds Banking Group, Halifax, Homeserve, Magnet Trade, Places For People, ASK Solicitors, Danbro, at800, ELEXON, Chelsom Lighting, ITAL Logistics, Butlins, The Contact Company, ProEconomy, The Silver Line, Pyroguard, Manchester Hall, Proseptic and many more.

Analytics Marketing
Gravity Forms Conversion Tracking With Google Tag Manager

Gravity Forms Conversion Tracking With Google Tag Manager

How to track Gravity Form submissions and setup conversion tracking in 4 easy steps with Google Tag Manager.

Marketing Social Media
How To Beat The Instagram Algorithm

How To Beat The Instagram Algorithm

The ever-changing Instagram algorithm is making it increasingly difficult for brands to reach their audience through organic content. Read our top tips below to find out how by keeping up with the latest trends, tailoring your content and creating a community, you can beat the Instagram algorithm.

Marketing Social Media
10 Ways to Create Shareable Social Media Content

10 Ways to Create Shareable Social Media Content

Content creation is a vital element in contemporary marketing strategies.

CRM Salesforce
Declarative Lookup Rollup Summaries in Salesforce – The Why and How

Declarative Lookup Rollup Summaries in Salesforce – The Why and How

The purpose of this blog post is to detail the benefits of using the Declarative Lookup Rollup Summaries (DLRS) managed package in your Salesforce org.

CRM Salesforce
8 Useful Metrics To Measure Your Contact Centre

8 Useful Metrics To Measure Your Contact Centre

In this post I run through eight key metrics that every business should be using to measure the effectiveness of their contact centres.

CRM Salesforce
Woops! I accidentally uploaded duplicate records into Salesforce!

Woops! I accidentally uploaded duplicate records into Salesforce!

A client of ours recently accidentally uploaded the same data twice into Salesforce and needed to delete the additional unwanted records. We will show you how to do this using dataloader.