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CRM is the process of managing all your organisations customer interactions and relationships in one place. This is often handled in something called a CRM (Customer Relationship Management) System.
Having a customer relationship system in place enables you to focus and keep track of your organisation’s relationships with individual people – whether those are existing customers, new prospects or even supplier relationships.
A typical CRM system is often integrated with your other business systems such as accounting software, websites and e-mail marketing platforms. Connecting systems together allows you streamline your business processes and remove unnecessary work that can be automated.
As businesses grow and you take on more customers, have larger sales teams and more streams of data coming in from multiple sources, keeping a handle on it can become tricky. Progressing towards your goals and maintaining visibility across the whole organisation becomes only possible when you have a system that acts as the hub of your business.