How 10 FREE Salesforce Licenses Revolutionised The Silver Line's CRM Strategy In Just 2 months

" M4B facilitated with our Salesforce implementation. They ensured they understood our vision, organisational goals and made it happen. "
Nina Gopal - Director of Fundraising.

How Salesforce and Implementation partners M4B can help your charity today...



Salesforce at The Silver Line

The Silver Line is the only free confidential helpline providing information, friendship and advice to older people.

Founded by Esther Rantzen DBE, the national charity helpline has received over 920,000 calls; 53% of callers saying that they had literally no-one else to speak to. They have developed a volunteer network of over 3000 'Silver Line friends' who make regular weekly friendship calls to older people - A truly great and inspirational charity.

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The numbers speak for themselves...

87% of nonprofit and higher education respondents indicate that Salesforce.org is helping them advance their mission.

5% faster collaboration; 45% faster decision making; 53% improvement in data quality; 57% faster response; and 63% improvement in operational effectiveness.

* Customer relationship survey conducted by independent research firm Decipher/FocusVision.


360 view of your constituents, members and affiliates

Salesforce for nonprofits is specifically designed to help you connect with your supporters, employees, affiliates and partners more effectively.

A 360 view of each stakeholder in your database provides you with a complete picture of activity, potential opportunities and the ability to segment your stakeholder-base with ease.

Thousands of APPs at your fingertips

The Salesforce App Exchange allows you to enhance your system with third party APPs. From integrating your accounting system to hooking in your e-mail marketing platform, Salesforce allows you to build a full picture of your entire organisation by pulling multiple systems into one location.

Raise more resources

Knowledge is King and Salesforce is the perfect Customer Relationship Management tool to help facilitate your quest to understand your stakeholders better.

With a greater understanding of your customers, you can setup targeted campaigns right within Salesforce. Remember, better targeting and personalisation increases donations.

Invaluable Insights with Reports & Dashboards

Access key reports and dashboards in just a click. From gaining insight into donation totals to understanding you're most valued relationships, Salesforce allows you to report on the key metrics that matter most to your organisation.


Act now to benefit from 10 FREE Salesforce CRM licenses worth over £10,000 per year *

Providing you are a registered charity, you could benefit from using Salesforce free with 10 licenses to kick start you off on your journey.

* Salesforce terms and conditions and eligibility creiteria apply to the 10 free licenses. M4B do not have control over changes to this specific offer.

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