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The credential shows that M4B demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. It also consolidates our knowledge of Salesforce applications and allows us to provide solutions to execute both tactical and strategic email campaigns.
This latest Salesforce accreditation adds to M4B’s impressive range of Google and Salesforce certifications, all of which are a recognition of their dedication to the digital marketing and CRM, and their drive to provide the best solutions possible for their client base.
The knowledge consolidated during the Marketing Cloud Email Specialist accreditation will be especially useful during M4B’s ongoing work with the University of Cumbria.
M4B were selected as the preferred Salesforce Implementation partner for Cumbria University as they looked to streamline business processes back in June.
Following a successful implementation of Salesforce, M4B are now assisting the leading university boost productivity and improve 1-to-1 targeted communications with structured email campaigns. Meanwhile, an improved nurturing programme will increase website conversions from 20% to 23%.
Cumbria University is a multi-campus university that is home to over 100,000 students and boasts an extensive range of Undergraduate, Postgraduate and CPD courses. Over the past ten years, Cumbria University have established themselves as an institution founded on high quality research, professionally focussed courses, top business placements and revolutionary ways of teaching. As a relatively new university, they aim to provide the most dynamic and tailored university experience for their students. This is something Salesforce can help them achieve.
Cumbria University’s aim to become pioneers in CRM along with M4B’s expert consultants and Salesforce Marketing Cloud Email Specialism is set to be a winning combination for both businesses.
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